I've had the opportunity to work on a few re-branding efforts along the way; but this was my first project where the agency itself was being re-branded. Formerly Softfocus, Creative Guild took a, well, creative approach to announcing their new identity. And that's where I came in. With nods and parallels to old secret societies, we used scrolls and seals that outlined our pledges and oaths to current and prospective clients. Together with some amazing design work, we presented Creative Guild; an inviting, inclusive bastion of creative thoughts and ideas - "a team united by our passion to create".